This October, as we celebrate National Women’s Small Business Month, let’s consciously make space in our carts for products created by women. Whether it’s the chic design of a Rebecca Minkoff bag, the innovation behind Briogeo haircare, or the wellness-first focus of The Honey Pot, every product is proof of women rewriting the rules of business.
Shopping women-owned doesn’t mean sacrificing style, luxury, or performance—it means choosing products that embody quality, empowerment, and purpose. From fashion and beauty to home and wellness, these finds prove that women entrepreneurs are not only shaping industries but also transforming the way we live.
Why Shopping Women-Owned Brands Matters
When you choose to shop from women-owned businesses, you’re doing so much more than just buying a product—you’re voting with your wallet. Every purchase helps:
Fuel Dreams: Women entrepreneurs often build their brands with resilience, creativity, and a deep passion for solving everyday problems.
Support Equality: By backing women-owned companies, you’re helping close the gender gap in business and leadership.
Promote Sustainability: Many women-owned brands focus on ethical sourcing, eco-friendly packaging, and social impact initiatives.
Inspire the Future: Every thriving woman-owned brand serves as an inspiration for the next generation of female leaders and business owners.
1. Fashion Staples from Women-Owned Brands
When it comes to style, women-owned brands know exactly how to combine comfort and confidence. These fashion finds are perfect for refreshing your wardrobe while supporting female designers.
A chic everyday bag that blends luxury and function, designed by one of the most successful female fashion entrepreneurs.
Stylish, versatile sandals from the iconic women-owned brand Tory Burch.
Created by Sara Blakely, these leggings are flattering, comfortable, and perfect for day-to-night outfits.
Tip: Choose versatile wardrobe essentials from women-owned brands—you’ll maximize style while minimizing waste.
2. Beauty & Skincare Must-Haves
Many women entrepreneurs have transformed the beauty industry, creating products that prioritize wellness and results.
A cult-favorite luxury moisturizer developed by Dr. Sturm, a woman-led skincare powerhouse.
Created by Vicky Tsai, this hydrating cream has become a global sensation.
Founded by Nancy Twine, Briogeo offers clean, effective haircare.
Anastasia Soare built her empire on iconic brow products that deliver results.
Tip: Stock your beauty cabinet with products from women-owned brands—many also focus on clean ingredients and sustainable sourcing.
3. Wellness & Self-Care Products
Self-care is essential, and supporting women entrepreneurs who champion wellness makes it even more meaningful.
Amanda Chantal Bacon’s adaptogen-packed capsules help fight stress.
Created by Trinity Mouzon Wofford, Golde is a woman-owned superfood brand that blends wellness with flavor.
Founded by Bea Dixon, this line of natural, plant-based feminine care is trusted by women everywhere.
Founded by Lo Bosworth, Love Wellness provides natural solutions for women’s health.
Tip: Investing in wellness products from women-owned brands means you’re supporting innovation in women’s health, an area often overlooked.
4. Home & Lifestyle Finds
From home décor to smart living, women-owned businesses are creating pieces that bring both function and beauty into your space.
Founded by Anna Bond, Rifle Paper Co. adds charm and elegance to everyday stationery.
A practical yet beautiful planner designed by a woman entrepreneur to simplify busy lives.
Inspired by Thelma A. Meyer, this eco-friendly cleaning brand is now a household name.
A bestseller that brings homey, heartwarming recipes straight to your kitchen.
Tip: Shop eco-conscious home brands started by women—they often balance sustainability with style.
5. Accessories & Jewelry
Complete your look while supporting women-owned accessory brands known for style and craftsmanship.
A signature piece from Kendra Scott, perfect for everyday wear.
Founded by Amy Jain and Daniella Yacobovsky, BaubleBar is all about trendy and affordable jewelry.
Clare Vivier’s designs combine Parisian chic with California cool.
Tip: When buying jewelry, choose timeless staples from women-owned brands—you’ll elevate your style and support lasting businesses.
As we celebrate National Women’s Small Business Month, it’s the perfect reminder that the choices we make as shoppers have real power. Every time you add a women-owned product to your cart, you’re not just buying something beautiful or useful—you’re supporting dreams, creating opportunities, and fueling innovation.
Women entrepreneurs continue to redefine what it means to build a brand. From chic fashion and beauty must-haves to sustainable home and wellness solutions, their products reflect passion, resilience, and creativity. By consciously choosing to shop women-owned, you’re making a statement: that empowerment, quality, and purpose matter.
This October—and beyond—consider where your money goes. Swap out one product on your list for a women-owned brand. Gift stylish finds that carry meaning. Share your favorite women-owned discoveries with friends and family. Small choices like these create a ripple effect that supports not only the businesses but also the communities and causes they stand behind.
So whether you’re refreshing your wardrobe, upgrading your skincare routine, or searching for the perfect gift, let National Women’s Small Business Month inspire you to shop differently. Because when women-owned brands thrive, we all do.
Support women. Shop stylish. Make an impact.
